Job Description
About Us
We're a team driven by a passion for creating meaningful moments, paired with the power of innovative technology to redefine the way gifts—especially floral gifts—are sent today. We believe gifting should be personal, thoughtful, and truly reflect how you feel. With a network of over 1,000 talented local florists across the country, we're proud to ensure every gift leaves a lasting impression.
Our team is fully remote, with members located across North America. Since adopting this remote structure during the pandemic, we've embraced flexibility, with most of our team enjoying the freedom to work from home. While many are based within a few hours of our headquarters in Hopewell Junction, NY, we also recognize the importance of in-person collaboration. Depending on your role, we ask team members to visit the office once a year, and sometimes more frequently, blending the best of remote flexibility with the benefits of face-to-face interaction. This hybrid model is designed to support a balanced, adaptable work culture that promotes collaboration and respects individual needs.
Who You Are
We're looking for a seasoned digital marketing professional who has a proven track record of driving growth through innovative and effective strategies. You're experienced at managing multiple e-commerce websites and excel at making data-driven decisions. You're a natural leader who can handle both high-level strategic planning and the hands-on execution of campaigns, all while scaling operations and maintaining meticulous attention to detail.
You thrive in a dynamic, fast-paced environment and can inspire and guide your team through change and growth. You're committed to continuous learning and always staying ahead of digital marketing trends. If this sounds like you, we'd love to talk!
The Role: Director of Performance Marketing
Are you a results-driven digital marketing strategist who loves optimizing e-commerce performance? We're looking for a Director of Performance Marketing to take our vast network of e-commerce sites to the next level. In this role, you'll lead the charge in utilizing organic SEO, PPC, and CRO to improve our digital marketing efforts and generate significant revenue growth.
If you're passionate about creating dynamic marketing strategies that deliver measurable results and have experience managing complex operations in a multi-site, agency-like environment, this role could be the perfect fit for you!
What You'll Do
Lead digital marketing strategies to drive traffic and optimize operations across multiple e-commerce platforms.
Develop and refine a results-driven digital marketing agency that increases revenue for all partner websites through innovative campaigns.
Leverage your expertise in SEO, SEM, CRO, and email marketing to continuously optimize strategies and improve conversion rates and ROI.
Implement comprehensive analytics and data reporting systems to track performance, assess results, and inform future decisions.
Oversee workflows and resource management, ensuring operational efficiency and smooth collaboration within the team.
Build and lead a dynamic marketing team, fostering a culture of growth, performance, and alignment with our broader organizational goals.
Use your digital marketing expertise to ensure seamless integration between marketing initiatives and website performance, boosting conversion rates and enhancing customer satisfaction.
What We're Looking For
Education & Experience: A Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree or professional certifications in digital marketing or analytics are a plus. At least 5 years of leadership experience in digital marketing, particularly in an agency-style environment, with a proven track record of driving traffic and increasing conversions.
Technical Skills: Deep knowledge of SEO, PPC, CRO, and email marketing strategies, with proficiency in using the necessary digital marketing tools and platforms for executing strategies across multiple e-commerce sites.
Analytics & Data: Strong analytical skills, with experience using tracking systems to monitor and optimize marketing performance across digital channels.
Leadership: Exceptional leadership abilities with experience in building, motivating, and aligning a diverse marketing team. A track record of inspiring teams to high performance and aligning their work with organizational goals.
Strategic Planning: Excellent strategic thinking skills, with the ability to develop scalable marketing strategies that drive revenue growth and operational efficiencies.
Communication: Strong verbal and written communication skills for effective collaboration and for creating clear, compelling marketing messages.
Adaptability: Ability to thrive in a fast-paced, ever-changing environment, adapting strategies and approaches to meet new challenges and opportunities.
Benefits
Paid Time Off: 22 days of PTO—use them however you like!
Holidays: 12 paid holidays.
Comprehensive Benefits: Health, dental, and vision coverage.
401(k): Guaranteed 3% salary contribution.
Ongoing Development: Access to development opportunities, plus a 25% tuition discount at Marist College (including online programs).
Competitive Salary: A salary range between $87,000 - $150,000, depending on experience.
We are committed to equal employment opportunity and encourage applications from all qualified individuals regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. We are proud to be an equal opportunity employer.
Employment Type: Full-Time
Salary: $ 87,000.00 150,000.00 Per Year
Job Tags
Holiday work, Full time, Local area, Work from home,